It’s hard to believe, but it’s no less true – today, MTV turns 30!
We take it for granted now, but I remember when MTV debuted when I was just a kid and all the crazy excitement that surrounded it – music videos, 24 hours a day?? I can’t even imagine what the music scene would have been like in the ‘80s (and beyond) without MTV. Music was now a visual medium; some of the most brilliant filmmaking in the last three decades have come from some of the amazing music videos we all first saw on MTV.
But the cable channel was so much more than that. There’s a reason folks my age are referred to as the “MTV Generation”; because MTV was just for us. While the parents were watching the news on broadcast networks or our little brothers and sisters were glued to Saturday morning cartoons, we were locked into MTV, letting us know what was hot in all aspects of pop culture. (Sound familiar? Ahem!)
“Yo! MTV Raps”... “Headbanger’s Ball”... “Total Request Live”... “Remote Control”... “The Real World”... Yep, if revolutionizing television and the music industry wasn’t enough, MTV pretty much invented reality TV too!
And MTV has not lost that cool factor at all. In 2011, the channel is still at the forefront of what’s new and exciting in the entertainment world. The “M” in MTV might have been since retired, but it continues to dictate pop culture trends and inspire artists and entrepreneurs everywhere – including yours truly. Oh yeah, I’d be crazy if I didn’t give props to MTV for inspiring what we do at Young Hollywood, helping shape the flavor of the new generation!
In kind of a cool, ironic twist, when MTV first debuted at 12:01am on August 1st, 1981, the words “Ladies and gentlemen, rock and roll” were spoken over footage of the first-ever Space Shuttle launch, which had happened earlier that year. Thirty years later, we’re celebrating this momentous anniversary for MTV after having just witnessed the retiring of the Shuttle program within the last month! Hopefully, though, MTV’s journey does not end here, and the revolutionary cable channel reaches for new heights. YH will be right there with them!
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